LVMH announces the appointment of Michael Burke as CEO (Amministratore Delegato) of Bulgari as of February, 2012. Michael Burke joined Christian Dior in 1986 to head up the US operations. He was President and CEO of Louis Vuitton North America from 1993 to 1997. Between 1997 and 2003 he was Worldwide Managing Director of Christian Dior Couture. In 2003, he was appointed Chairman and CEO of Fendi where he has led a very successful turnaround before orchestrating the development of the leather, fur and fashion House around an integrated distribution model. Alessandro Bogliolo, Chief Operating Officer of Bulgari, will continue in his current position for a period of transition, before taking over a new assignment within the LVMH group.