Press release

Mandatory tender offer launched by LVMH Moët Hennessy – Louis Vuitton S.A. over all ordinary shares of Bulgari S.p.A./Notice of filing of the offer document with Consob.

Paris, 20 July 2011 – LVMH Moët Hennessy – Louis Vuitton S.A. (“LVMH” or the “Offeror”) informs that, on today’s date, the draft offer document (the “Offer Document”) relating to the mandatory tender offer launched over all ordinary shares (on a fully diluted basis and therefore including the shares possibly issued upon conversion of the “€ 150,000,000 5.375% Equity Linked Bonds due 2014” still outstanding and in connection with the stock option plans currently in place) of Bulgari S.p.A. not yet owned, either directly or indirectly, by the Offeror and the persons acting in concert with LVMH (the “Offer”), was filed with Consob pursuant to Article 102, paragraph 3, of Legislative Decree 24 February 1998 No. 58 (the “TUF”) and Article 37-ter of the Regulation implementing the provisions of the TUF, adopted by means of Consob resolution 14 May 1999 No. 11971, as amended and integrated (the “Issuers Regulation”). The Offer Document has been filed together with the statement required under Article 37-ter of the Issuers Regulation that the communications and/or authorizations required under laws applicable to the transaction have been effected and/or requested to the competent Authorities. The filing of the Offer Document follows the notice published on 30 June 2011, whereby the Offeror announced, pursuant to Article 102, paragraph 1, of the TUF, the occurrence of the event triggering the obligation to promote the Offer.