Digital Advocate

  • Società: BeneFit Cosmetics Italy
  • Luogo: Italy
  • Settore di attività: Profumi e Cosmetici
  • Tipo di contratto: Lavoro a tempo indeterminato
  • Mestiere: Marketing
  • Esperienza richiesta: Almeno 2 anni
  • Codice identificativo: BEFI100346
  • Data di pubblicazione: 05.09.2018


Reporting to Senior Marketing PR & Digital Manager, the Digital Advocate will be responsible for all digital activities of the brand on the Italian market, mainly:

  1. Build and develop brand awareness on all digital platforms by working closely with the Digital Media Manager Europe based in Paris.
  2. Ensure strong relationships with digital Influencers in order to implement digital media strategy
  3. Strongly monitor on monthly basis and actively drive the requested KPI's for digital marketing
  4. Develop Rosie website by managing content and on time implementation of the assets
  5. Develop visibility & sales of Benefit on e-retailer site and increase our ranking

Main Responsibilities:

Community Management

  • Excel as the brand's community manager, responding to and engaging fans in conversation on Instagram, Facebook & YouTube; help grow Benefit's social audiences & engagement
  • Manage all social media platforms (Instagram, Facebook, Youtube) from brainstorming to copywriting to publishing
  • Write all content for social channels with an emphasis on the Benefit voice, correct grammar/spelling & humor
  • Be DNA focused in all content creations
  • Manage regular social contests (coordinate prizing, work with legal, etc.) & identify partners to amplify contest reach

Digital Influencers Management

  • Develop, grow and maintain relationships with top vloggers/bloggers/digital journalists resulting in increased quality placements & exposure.
  • Cultivate & develop consistent, ongoing relationships with key digital influencers
  • Work with influencers on contests & co-created content, with the goal of reaching new audiences
  • Do regular products and press releases sends to social media partners & influencers
  • Coordinate and animate blogger / vloggers events
  • Find new potential influencers in order to enlarge Benefit influencer database

CRM And Digital Media

  • Develop the emailing database through digital activities, partnerships, in store collection, and build an email communication strategy
  • Develop and support media campaigns to promote brand awareness on internet
  • Continually monitor all the digital content to ensure it is on brand and meets strategic objectives
  • Provide competitive and market intelligence in a consistent way
  • Rigorously control the digital budget
  • Be a real source of proposals and innovate daily

Management of Benefit Cosmetics website

  • Translations and upload new contents on a regular basis (+ check ex post)
  • Rigorously control the digital budget
  • Be a real source of proposals and innovate daily

Coordination of the e-retail

  • Establish and implement e-store promotional strategy and negotiate extra visibility
  • Translations of matrixes for local Sephora e-commerce
  • Grow brand visibility on e-retailer's website & social networks: pitch launch plans to the retailer's digital team, establish the annual action plan, monitor all updates, negotiate emailing campaigns, negotiate visibility on the retailer's social platforms to increase the brand's social reach
  • Increase the ranking of Benefit on in order to align with the offline ranking



  • Bachelor's degree in Marketing/Webmarketing with significant digital experience (at least 2 years previous experience)
  • Passionate user of social media & digital technologies; knowledge of social media best practices (hashtags, tracked links, etc.)
  • Ability to communicate clearly both verbally and in writing, excellent writing & grammar skills with a high attention to detail & quality
  • Proactivity and good negotiation skills
  • Strong organization skills; self-directed and works effectively in a fast-paced environment while juggling multiple projects
  • Fluent English mandatory
  • Public relations experience is a plus

Technology & Software Knowledge :


- Proficient in Microsoft Excel, Word, Powerpoint, Google Docs

- Proficient in Facebook, Instagram & YouTube platforms

- Knowledge of analytics platforms such as Facebook Insights ang Google Analytics


Profumi e Cosmetici

Attore di rilievo nei mercati della profumeria, del make-up e dei trattamenti, la divisione Profumi e Cosmetici riunisce grandi Maison storiche e giovani marchi dal forte potenziale.

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