The social media/community specialist should support and execute the social media strategy of Sephora Italy, supervise all community management topics and implement the media planning on social media.
1) Content management :
> Implement an editorial content calendar in coordination with company's priorities
> Coordinate the creation and publishing of relevant, original, high-quality content.
> Ensure the consistency with all other companies channels (media, ecommerce, CRM...).
2) Develop and implement a social media/community marketing plan:
> Leverage social ads to promote relevant content and increase audience reach and engagement.
> Monitor the pulse of the community, set out of reach goals and implement them.
> Drive initiatives that create new guest acquisition and retention.
3) Community management:
> Work side by side with the influencer marketing specialist to build projects for owned channels and maximize the synergy with third party channels
> Lead the moderation tone of voice
> Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
4) Innovation: Identify and report on community trends (tools, applications, channels, design and strategy) to internal teams and advises on potential opportunities or risks.
5) Reporting & Analytics: Monitor and measure the success of community engagement and provide reports for executives.
Partner with internal and external resources (agencies, French central team, freelances...)
> Min 3 years of experience. An experience in E-Commerce is a plus;
> Degree or Master Degree;
> Knowledge and experience of retail is a plus;
> Highly motivated, creative individual with experience and a passion for connecting with current and future beauty customers.
> Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat, etc.) and how each platform can be deployed in different scenarios.
> Beauty & Social media addict ;
> Ability to jump from the creative side of marketing to analytical side
> Communication skills : embody the audience and give it a voice internally;
> Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
> Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
> Must be able to parse through all the content coming in/out of the organization and determine what to share, how to share and when to share (crisis management).
> English fluency both written and verbal.
SKILLS: Excellent Relationship capability; Flexibility, Problem Solving, Energy
Reporting to: Report directly to the Marketing Content Manager