Social Media Specialist

  • Società: Sephora Italy
  • Luogo: Italy
  • Settore di attività: Distribuzione selettiva
  • Tipo di contratto: Lavoro a tempo indeterminato
  • Mestiere: Marketing
  • Esperienza richiesta: Almeno 2 anni
  • Codice identificativo: SEPH02875
  • Data di pubblicazione: 21.10.2018


The social media/community specialist should support and execute the social media strategy of Sephora Italy, supervise all community management topics and implement the media planning on social media. MAIN TASKS: 1) Content management : >  Implement an editorial content calendar in coordination with company's priorities >  Coordinate the creation and publishing of relevant, original, high-quality content. >  Ensure the consistency with all other companies channels (media, ecommerce, CRM...). 2) Develop and implement a social media/community marketing plan: >  Leverage social ads to promote relevant content and increase audience reach and engagement. >  Monitor the pulse of the community, set out of reach goals and implement them. >  Drive initiatives that create new guest acquisition and retention. 3) Community management: >  Work side by side with the influencer marketing specialist to build projects for owned channels and maximize the synergy with third party channels >  Lead the moderation tone of voice >  Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. 4) Innovation: Identify and report on community trends (tools, applications, channels, design and strategy) to internal teams and advises on potential opportunities or risks. 5) Reporting & Analytics: Monitor and measure the success of community engagement and provide reports for executives. Partner with internal and external resources (agencies, French central team, freelances...)


REQUIREMENTS >  Min 3 years of experience. An experience in E-Commerce is a plus; >  Degree or Master Degree; >  Knowledge and experience of retail is a plus; >  Highly motivated, creative individual with experience and a passion for connecting with current and future beauty customers. >  Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat, etc.) and how each platform can be deployed in different scenarios. >  Beauty & Social media addict ; >  Ability to jump from the creative side of marketing to analytical side >  Communication skills : embody the audience and give it a voice internally; >  Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management). >  Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution. >  Must be able to parse through all the content coming in/out of the organization and determine what to share, how to share and when to share (crisis management). >  English fluency both written and verbal. SKILLS: Excellent Relationship capability; Flexibility, Problem Solving, Energy Reporting to: Report directly to the Marketing Content Manager

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