Trade Marketing Specialist

  • Società: Guerlain Italy
  • Paese / Regione : Italy
  • Settore di attività: Profumi e Cosmetici
  • Tipo di contratto: Lavoro a tempo indeterminato
  • Mestiere: Marketing
  • Esperienza richiesta: Almeno 2 anni
  • Codice identificativo: GUER02131
  • Data di pubblicazione: 16.02.2021

Position

The position is based in our Office in Milan and part of Guerlain Marketing team.

Reporting to the Trade Marketing Manager, the Trade Marketing Specialist will support the implementation of Guerlain's trade marketing plan in Italy.

 

Main Responsibilities:

 

  • Define and manage trade marketing plans with regional and traditional clients and support Trade Marketing Manager with National Chains management;

 

  • Development and execution of all instore activations for the clients assigned in strict collaboration with Marketing, Commercial, Merchandising and Retail Departments;

 

  • Trade marketing budget management in cooperation with the Trade Marketing Manager;

 

  • Analysis ex ante and ex post of all main trade marketing activations in order to maximize sell out impact and ROI;

 

  • Management and implementation of all retailers digital assets instore and online for the clients assigned (excluding E-commerce) in strict collaboration with Digital, Marketing and Commercial Departments; 

 

  • Collaboration with Digital and CRM Team to ensure perfect online and offline alignment and execution of all the main action plan.  

Profile

The ideal candidate is a highly motivated and passionate person, with previous experience in trade marketing or commercial position preferably in the same sector and digital oriented.

 

Experience
At least 2-3 years of experience in a similar role

Key Competencies
* Result orientation


* Effective communication


* Entrepreneurship

* Digital acumen

* Analytical thinking and business orientation

* Innovation and performance driven

 

Languages
* English as a must. French will be considered as a plus.

Candidarsi

Profumi e Cosmetici

Attore di rilievo nei mercati della profumeria, del make-up e dei trattamenti, la divisione Profumi e Cosmetici riunisce grandi Maison storiche e giovani marchi dal forte potenziale.

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