The VM Signage produces all in store collaterals, signage price point ticketing for all stores, design concepts, renderings and layout proposals for total Singapore.
The VM Signage is also responsible for in-house production of graphics for all stores from the large format printer, packing and distribution of graphics to stores, assisting Visual Merchandise team in installations of graphics and other tasks throughout the store.
The VM Signage ensures the DFS brand logo and image is protected and used appropriately, including all Brand identity logos and marketing and maintains graphic standards and guidelines in the stores.
> Create design and concept development
> Create mechanical art for approved concepts
> Keeping abreast of emerging technologies in new media and market trend.
> Visit stores and attend events on a regular basis
> Maintain accuracy and quality control on all signage
> Responsible for graphic production and distribution process
> Maintain a working knowledge of all equipment and software used within the department
> Communicate and brainstorm with Visual Merchandising team on ideas/designs/concepts
> Work with other divisions, share graphic designs and concepts where applicable
> Ensure timely execution and delivery of graphic requests
> Control store ticketing to DFS standards, down to shelf edge & price point formats
> Educate and train stores teams in correct layouts and usage of in store ticketing
> Develop and maintain ticketing templates for all stores on shared ticketing PC drive
Visual Merchandising Support
> Assist in the transportation of imagery to and from suppliers and stores
> Order vinyl signage requirements for stores
> Assist monthly with promotional signage installations
> Assist with the installation of graphics and visual merchandising
Occupational health & Safety
> Take reasonable care to act and behave in a manner that promotes care and diligence
> Comply with reasonable instructions from any supervisor or authorized representative on health and safety matters
> Report any accident or injury and potential hazard in the workplace
> Ensure work area is neat and organised and work files are backed up on a regular basis
> Perform any other ad hoc duties as requested by Managers in a diligent and conscientious manner
> Treat all management and fellow team-members with respect to support a team environment.
Assist with the production and installation of signages within the stores, maintain all in store signage packages, maintain all boutique signage as per brand guidelines, provide direction on signage standards to sales team and ensure all stores are presented to the DFS Global Standards.
> Diploma or certificate from related graphics/art/design or equivalent
> At least 2 years' experience in retail graphics/visual merchandising or similar industry
> Proficient knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop)
> Knowledge of Flash and Adobe After Effects will be advantageous
> General knowledge of building materials/signage application
> Possess style, strong creativity and flair for conceptual presentation in a luxury retail environment with an eye for detail
> Work independently with minimal guidance required
> Excellent communication and interpersonal skills
> Skilled in organising, planning and problem solving
> Expertise in project and time management
> Competent in graphic software